Written question asked by Lord Smith of Finsbury (Labour) on Monday, 14 March 2005, in the House of Commons. It was due for an answer on Tuesday, 22 March 2005. It was answered by Baroness Morris of Yardley (Labour) on Tuesday, 22 March 2005 on behalf of the Department for Culture, Media and Sport.

Dept for Culture Media and Sport

Question: To ask the Secretary of State for Culture, Media and Sport, what research she has commissioned on changes in the trends in food advertising on television and radio that have occurred since the publication of the White Paper on public health.

Answer: Mr. Chris Smith: To ask the Secretary of State for Culture, Media and Sport what research she has commissioned on changes in the trends in food advertising on television and radio that have occurred since the publication of the White Paper on public health. [222178] Estelle Morris: None. Ofcom's work on options for tightening the rules on broadcast food promotion to children will include original research on the volume, frequency and nature of food and drink advertising and the Department of Health and Food Standards Agency will look to establish success criteria for monitoring and evaluating the effectiveness of action to restrict further the promotion to children of foods high in fat, salt and sugar across media, consulting my Department and Ofcom as necessary.

Secondary information