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Departmental Rebranding

Answer

In 2002–03 the Department spent £450,000, in 2003–04 £100,000, in 2004–05 £10,000, on identity development and design guidelines towards the rationalisation around the single DTI logo.In 2005 the proposal to change the name of the Department cost a total of £30,000.In 2003 the rebranding of British Trade International (BTI) to UK Trade and Investment (UKTI) cost £600,000.Letter from Jeanne Spinks to Dr. Vincent Cable, dated 17 November 2005:"You have asked the Secretary of State for Trade and Industry, how much has been spent on rebranding in his Department and related agencies in each of the last five years.""The Employment Tribunals Service (ETS) have spent £10,407 on rebranding in the last five years. This is broken down per financial year as follows:""2000–01—£5,000 for design of Corporate Identity and new ETS logo""2001–02—£4,982 for design of Corporate Identity""2002–03—£425 for design of ‘DTI Service' logo and boilerplate"Letter from Desmond Flynn to Dr. Vincent Cable, dated 17 November 2005:"The Secretary of State has asked me to reply to your question (2005/1161) regarding expenditure in the Insolvency Service Agency on rebranding during the last five years.""The Insolvency Service has not spent anything on rebranding as such. We publish a wide variety of leaflets which are reprinted at frequent intervals and this has enabled us to take on board any DTI branding changes at no additional cost."Letter from Martin Wyn Griffith to Dr. Vincent Cable, dated 17 November 2005:"I refer to your parliamentary question tabled on 12 October asking for details of how much has been spent on rebranding in the Department for Trade and Industry and related agencies in each of the last five years. The Secretary of State has asked me to reply on behalf of the Small Business Service.""Since the setting up of the Small Business Service in 2000 there has been no rebranding but a short project was undertaken in 2003 with regard to considering the brand but this was not taken forward."Letter from Claire Clancy to Dr. Vincent Cable, dated 17 November 2005:"I am responding to your recently tabled Parliamentary Question to the Secretary of State for Trade and Industry on behalf of Companies House, which is an Executive Agency of the DTI.""The amount spent by Companies House on re-branding in each of the last five years is as follows:"

	£
2000–01	0
2001–02	156,000
2002–03	15,000
2003–04	0
2004–05	0

Letter from Jeff Llewellyn to Dr. Vincent Cable, dated 17 November 2005:"The Secretary of State for Trade and Industry has asked me to reply on behalf of the National Weights and Measures Laboratory (NWML) to your question regarding the amount spent on rebranding by the Department of Trade and Industry and related Agencies in each of the last five years.""The amount spent on rebranding by the National Weights & Measures Laboratory (NWML) during the last five years has been minimal. Stocks of redundant stationery and publicity materials have been small and design work was completed mainly by DTI. NWML staff have spent a small amount of time discussing rebranding issues with HQ staff."

Secondary information

Type

Written question

Reference

18325; 439 c1503-4W;439 c1507-8W

Session

2005-06

Subjects

Executive agencies Department of Trade and Industry Expenditure Government departments Marketing Logos

Contains statistics

Yes

Link

View this Written question on www.publications.parliament.uk