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Tourism: Northern Ireland

Answer

The Northern Ireland Tourist Board (NITB) views cultural tourism as a key driver for tourism growth and it is a ““winning theme”” in the Tourism in Northern Ireland—A Strategic Framework for Action 2004–2007. NITB works closely with Tourism Ireland Ltd (TIL) to ensure that Northern Ireland’s culture tourism product receives maximum exposure in all of Tourism Ireland’s overseas markets. In the past two years NITB has published The American Connection which tells the story of the links between Northern Ireland and north America. The publication was supported by Tourism Ireland and the Ulster-Scots Agency. NITB also supported the On Eagle’s Wing project with a grant offer of £30,000 and TIL has undertaken Scots-Irish-specific marketing activities in the US including press adverts, lectures, consumer shows, direct mail and partnerships with airlines and carriers. It is important to note that in most countries the customer does not distinguish between Ulster-Scots and Irish culture. NITB has not undertaken any specific marketing to promote the Irish culture over the past two years. However, the 2004 August Feilé received an offer of grant of £15,000.

Secondary information

Type

Written question

Reference

5077; 681 c91WA

Session

2005-06

Related items

Ulster-Scots
Monday, 5 June 2006
Written questions
House of Lords

Subjects

Culture Finance Irish language Northern Ireland Marketing Tourism Ulster Scots language Northern Ireland Tourist Board

Contains statistics

Yes

Link

View this Written question on www.publications.parliament.uk