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Written question asked by Lord Dykes (Liberal Democrat), in the House of Lords. It was answered by Lord Bassam of Brighton (Labour) on Thursday, 24 April 2008.


Transport: Car Usage

Question
asked Her Majesty's Government:Whether they will introduce robust advertising and publicity programmes by central, regional and local government to persuade motorists to reduce their car usage.
Answer

The Department for Transport (DfT) is pursuing a range of policies, which includes the Smarter Choices programme of work—which, among other activities, promotes travel planning to encourage more sustainable travel choices—by both individuals and organisations—such as use of public transport, walking and cycling as alternatives to single occupancy car use. In addition, the department launched a major advertising campaign under the Act on CO2 brand last year. This campaign is being jointly developed with the Department for Environment, Food and Rural Affairs, and DfT is responsible for encouraging motorists to adopt smarter driving techniques and to take environmental considerations into account when buying new cars. These strands of the campaign have an annual budget of approx £5 million. The department also provides funding for the Energy Saving Trust (EST) to give advice to businesses on ““greening”” their transport fleet through green fleet reviews and telephone consultancy advice. The EST advice centres also provide energy efficiency advice to consumers on their transport choices. The EST manages its own advertising and publicity activities in agreement with the DfT.


Secondary information

Type
Written question
Reference
2960; 700 c322WA
Session
2007-08
Subjects
Cars Environment protection Exhaust emissions Publicity Pollution control
Contains statistics
Yes
Link
View this Written question on www.publications.parliament.uk