Written question asked by Lord Hammond of Runnymede (Conservative) on Friday, 14 November 2008, in the House of Commons. It was due for an answer on Tuesday, 18 November 2008. It was answered by Lord Beamish (Labour) on Tuesday, 25 November 2008 on behalf of the Ministry of Defence.

Departmental Marketing

Question: To ask the Secretary of State for Defence how many staff in his Department are responsible for branding activity; and what the cost of employing such staff was in 2007-08.

Answer: In the financial year 2007-08 seven members of staff had some responsibility for brand management issues as part of their wider duties in the central MOD Media and Communication organisation.The total cost of these seven staff was £395,000 based on average capitation rates. Only a small proportion of this cost is attributable to brand management activities. It is not possible to say how much as the time spent varies from week to week.Some Defence agencies, top level budget areas, trading funds, joint headquarters, single service commands and some military units also have individuals whose responsibilities include brand management. Details of this are not held centrally and could be provided only at a disproportionate cost.

Secondary information

Type: Written question
Reference: 483 c1171W; 237456
Session: 2007-08
Related items: Departmental Marketing
Monday, 12 October 2009
Written questions
House of Commons
Subjects: Marketing Ministry of Defence
Link: View this Written question on www.publications.parliament.uk