Written question asked by Baroness Warsi (Conservative), in the House of Lords. It was answered by Lord Malloch-Brown (Labour) on Monday, 30 March 2009.

Deen International

Question: To ask Her Majesty's Government when Deen International, the group heading the "I Am The West" campaign, was established; who are its board members; and how much funding they have received to date.

Answer: Deen International is a private organisation. Details of the date it was established and its board members can be obtained by contacting its office at R A Business Park, Charlotte Street, Dudley, West Midlands DY1 lTD. The Foreign and Commonwealth Office (FCO) is currently collaborating with Deen International on a pilot project with the working title "I am Muslim. I am British" (formerly "I am the West"), for which it has received £495,021 funding to date from the FCO. The aim of the "I am Muslim. I am British" pilot is to reduce the likelihood of radicalisation among young people in Pakistan by helping to dispel anti-western attitudes in vulnerable communities. This is being achieved through a series of poster campaigns using high-profile British Muslims, television and radio discussions, and "town hall" meetings in Peshawar, Mirpur and surrounding towns. It aims to stimulate a debate on life in the UK, demonstrating that UK society is not "anti-Islamic" and dispelling the misconceptions generated by the al-Qaeda narrative that the West is against Islam.

Secondary information

Type: Written question
Reference: 1705; 709 c181-2WA
Session: 2008-09
Related items: Deen International
Tuesday, 2 June 2009
Written questions
House of Lords
Subjects: Finance Pakistan Islam Public relations Radicalism Deen International
Link: View this Written question on www.publications.parliament.uk