Written question asked by Robert Syms (Conservative) on Monday, 1 March 2010, in the House of Commons. It was due for an answer on Wednesday, 3 March 2010. It was answered by Dan Norris (Labour) on Tuesday, 30 March 2010 on behalf of the Department for Environment, Food and Rural Affairs.

Departmental Marketing

Question: To ask the Secretary of State for Environment, Food and Rural Affairs pursuant to the answer to the hon. Member for Ruislip Northwood of 5 January 2010, Official Report, column 103W, on departmental marketing, how much his Department and agencies have spent on advertising, marketing, public relations and publicity in relation to the (a) Real Help Now and (b) Building Britain's Future themed campaign to date.

Answer: The Department contributed around £150,000 to a cross-government fund for Real Help Now activity in January 2009.In 2009-10 FY, DEFRA also badged already planned campaigns on resource efficiency under Real Help Now. The total media expenditure for these campaigns was £289,337.There was no spend on campaigns relating to Building Britain's Future.Detailed spend by DEFRA agencies is not held centrally and could be collated only at disproportionate cost.

Secondary information

Type: Written question
Reference: 508 c884W; 320459
Session: 2009-10
Related items: Departmental Marketing
Tuesday, 5 January 2010
Written questions
House of Commons
Subjects: Department for Environment, Food and Rural Affairs Marketing
Link: View this Written question on www.publications.parliament.uk