Written question asked by Robert Syms (Conservative) on Monday, 1 March 2010, in the House of Commons. It was due for an answer on Wednesday, 3 March 2010. It was answered by Jonathan Shaw (Labour) on Monday, 29 March 2010 on behalf of the Department for Work and Pensions.

Departmental Marketing

Question: To ask the Secretary of State for Work and Pensions pursuant to the answer to the hon. Member for Ruislip Northwood of 5 January 2010, Official Report, column 103W, on departmental marketing, how much her Department and agencies have spent on advertising, marketing, public relations and publicity in relation to the (a) Real Help Now and (b) Building Britain's Future themed campaign to date.

Answer: 'Real Help Now' was introduced to raise awareness of the services and support available to people to help them through the economic downturn. The Department for Work and Pensions spent a total of £365,000 on a range of activities that came under 'Real Help Now'. These activities included leaflets and advertising to promote financial help available to employers for recruitment, a cross government employment summit and promotion of 'Real Help Now' information on businesslink.gov.uk.DWP's only supporting communications activity for Building Britain's Future is the Backing Young Britain campaign. This campaign is still running and information on costs will only be available when the activity is complete.

Secondary information

Type: Written question
Reference: 508 c711W; 320454
Session: 2009-10
Related items: Departmental Marketing
Tuesday, 5 January 2010
Written questions
House of Commons
Subjects: Department for Work and Pensions Marketing
Link: View this Written question on www.publications.parliament.uk