Written question asked by Lord Jackson of Peterborough (Conservative) on Friday, 19 March 2010, in the House of Commons. It was due for an answer on Tuesday, 23 March 2010. It was answered by Baroness Smith of Basildon (Labour) on Monday, 29 March 2010 on behalf of the Cabinet Office.

Central Office of Information: Advertising

Question: (2) what guidance has been issued to the Central Office of Information on Government advertising and marketing in (a) the period immediately before a general election and (b) during a general election campaign.

Answer: On the announcement of a general election, the Cabinet Office issues guidance on the handling of departmental business during the pre-election period, including on advertising and marketing. Until the announcement of the general election, advertising and marketing will be conducted in line with the ““Propriety Guidance”” for government communications, a copy of which is in the Library of both Houses. It can also be accessed via:"http://www.cabinetoffice.gov.uk/media/cabinetoffice/government_communication/assets/guidance.pdf"

Secondary information