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National Apprenticeship Service

Answer

The National Apprenticeship Service (NAS) was established on 1 April 2009 as the first organisation established solely to promote apprenticeships to employers and young people. NAS does not hold information on the average cost to the public purse of supporting individual employers with these services.Employers may work with the National Apprenticeship Service either directly or by accessing a range of services including: a dedicated telephone support line; apprenticeship website; and apprenticeship vacancies, the on line recruitment system.In the financial year 2009-10:"18,500 employers interested in apprenticeships contacted the apprenticeship national helpline. In addition 16,471 other individuals also used the helpline with apprenticeship enquiries¹.""About 2,600,000 visits were made to the apprenticeship website by individuals, employers and other organisations and 7,455 employers completed an employer web enquiry form².""Around 10,400 employers advertised for and recruited apprentices using apprenticeship vacancies (the on line system)³."Direct Mail and telemarketing activities allowed NAS to directly contact over 100,000 businesses to drive up leads for NAS sales teams to convert into new apprenticeship places. On top of this NAS sales managers contacted 27,000 businesses through events, intermediaries and their own calls4."¹ Statistics supplied by Call Credit the helpline contracted provider for the National Apprenticeship Service.""² Webtrends analytical software.""³ Apprenticeship vacancy online system data.""4 These additional statistics are derived from NAS records including the customer tracking system (CRM)—these have not been published externally."

Secondary information

Type

Written question

Reference

16408; 516 c283W

Session

2010-12

Subjects

National Apprenticeship Service

Link

View this Written question on www.publications.parliament.uk