Written question asked by David Lammy (Labour) on Monday, 6 June 2011, in the House of Commons. It was due for an answer on Wednesday, 8 June 2011. It was answered by Lord Willetts (Conservative) on Monday, 11 July 2011 on behalf of the Department for Business, Innovation and Skills.

Students: Finance

Question: To ask the Secretary of State for Business, Innovation and Skills pursuant to the answer of 23 May 2011, Official Report, column 478W, on students: finance, through what (a) radio, (b) press and (c) digital outlets the campaign has been provided; and what has been the cost of such advertising in each media.

Answer: I will write to the right hon. Member for Tottenham with details of the radio networks, publications and digital outlets used during the first phase of the higher education information campaign which ran between 9 May and the end of June and a copy will be placed in the Libraries of the House. In total the Department has thus far allocated nearly £2.5 million to its information campaign. The campaign is designed to be proportionate while achieving its aim of ensuring that prospective students and their families find out about the full package of support available for access to higher education. During the first phase the expected campaign costs on the specified media requested, which excludes costs for a youth media partnership including television and other activities, are set out as follows:"(a) radio is expected to cost £257,328.""(b) press advertising is expected to cost £98,801.""(c) digital is expected to cost £76,291. In addition paid search via digital media is expected to cost £69,322."A further information campaign burst will commence in the autumn alongside other initiatives.

Secondary information

Type: Written question
Reference: 58435; 531 c192-3W
Session: 2010-12
Related items: Students: Finance
Monday, 23 May 2011
Written questions
House of Commons; Students: Finance
Monday, 23 May 2011
Written questions
House of Commons
Subjects: Finance Students
Link: View this Written question on www.publications.parliament.uk