Written question asked by Lord Jenkin of Roding (Conservative), in the House of Lords. It was answered by Lord Marland (Conservative) on Wednesday, 14 March 2012.

Energy: Green Deal

Question: To ask Her Majesty's Government what assessment they have made of the willingness of private householders to take up solid wall insulation in sufficient numbers to meet the targets set out in the impact assessment to the Green Deal and energy company obligation consultation.

Answer: DECC has primarily drawn on two types of evidence to understand the willingness of private households to take up solid wall insulation: direct market research¹ in order to understanding what consumers say they would take up in the context of a Green Deal, and findings from pilots and research projects such as the Sutton pilot results and evaluation report, published in 2011². DECC has then developed an econometric model which enables analysis of the levels of take-up based on the amount of ECO finding, alongside the financial offering and supply-side constraints. As such, the numbers in the published impact assessment represent DECC's view of the likely take-up of solid wall installation. "¹ www.decc.gov.uk/assets/decc/11/consultation/green-deal/3504-green-deal-consumer-research-data-table.pdf""² www.bioregional.com/files/publications/Helping-to-inform-the-Green-Deal-green-shoots-from-Pay-As-You-Save.pdf"

Secondary information