Written question asked by Bill Rammell (Labour) on Wednesday, 25 November 1998, in the House of Commons. It was due for an answer on Tuesday, 1 December 1998. It was answered by Patricia Hewitt (Labour) on Tuesday, 1 December 1998 on behalf of the Treasury.

Treasury

Question: To ask Mr Chancellor of the Exchequer, what plans he has for a public information campaign on preparing for the euro.

Answer: Mr. Rammell: To ask the Chancellor of the Exchequer what plans he has for a public information campaign on preparing for the euro; and if he will make a statement. [61685] Ms Hewitt: The Euro Preparations Unit's (EPU) communication campaign on the euro is not a general public information campaign but is specifically targeted at ensuring that UK businesses, especially small and medium enterprises (SMEs), are aware of the implications of the introduction of the single currency from 1 January 1999 and have the information they need to address the issues arising from this. The EPU's business communication campaign on the euro has proved highly effective in reaching its target audience of SMEs. Since the beginning of May, there have been requests for over 300,000 "business preparations for the euro" factsheet packs from businesses and key intermediary bodies.

Secondary information

Type: Written question
Reference: 321 c152W; 61685
Session: 1998-99
Subjects: Euro Government information services Publicity Small businesses Euro Preparations Unit