Written question asked by Gary Streeter (Conservative) on Thursday, 27 July 2000, in the House of Commons. It was due for an answer on Wednesday, 29 November 2000. It was answered by Lord Foulkes of Cumnock (Labour) on Wednesday, 29 November 2000 on behalf of the Department for International Development.

Dept for International Development

Question: To ask the Secretary of State for International Development, what the cost was of producing the report entitled Viewing The World. - Inc figures and ref to 'Viewing the World', copy in Library.

Answer: Mr. Streeter: To ask the Secretary of State for International Development what the cost was of producing the report entitled "Viewing the World". [133869] Mr. Foulkes: "Viewing the World" was carried out as part of the Government's commitment to raising awareness to raising awareness and understanding of development issues in the UK. We know that TV is the biggest source of information and beliefs about developing countries, and that levels of coverage have steadily fallen over recent years. Against this background, we set out to go beyond an approach based simply on measuring hours of coverage, and instead to work with the broadcasting industry to analyse the impact of different kinds of programming on viewers' attitudes, as well as the current influences within the industry. The work was carried out with close involvement from senior broadcasters, and has not only provoked debate within the industry, but led to a range of follow-up activities. The cost of the research work plus printing and publication of the report was £202,000.

Secondary information

Type: Written question
Reference: 357 c624W;357 c622W; 133869
Session: 1999-00
Subjects: Costs Developing countries Broadcasting programmes Publishing Research Television
Contains statistics: Yes
Link: View this Written question on www.publications.parliament.uk