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Dept for Culture Media and Sport

Answer

Mr. Paul Clark: To ask the Secretary of State for Culture, Media and Sport what steps he (a) has taken and (b) intends to take to promote uptake of digital television and, in particular, digital terrestrial television. [161014] Mr. Chris Smith: As we announced in "Opportunities for All in a World of Change", the Government's aim is for the UK to have the most dynamic, high quality and competitive market for digital TV in the G7, as measured by take-up, choice and cost. The benefits of digital television are wide-reaching: it provides better picture and sound quality, enables an increased choice of programmes, both free-to-view and paid for, and can deliver new kinds of interactive broadcast services such as home shopping and home banking. Furthermore, while universal access to the internet, which is an essential objective for the Government, is not dependent on digital television, we strongly believe that the take-up of digital television does offer a valuable opportunity for many who may not otherwise seek to do so, to have access to the internet through the use of a familiar technology. We are now the world leaders in the take-up of digital television with nearly 30 per cent. of households already enjoying the benefits of digital viewing. Digital satellite, available in around five million households, is now well advanced and we understand BSkyB will achieve the full switchover from analogue to digital later this year. The roll-out of digital cable is progressing well, with ntl and Telewest having over one million digital customers. More than one million households have already decided to receive digital television through the terrestrial platform which requires relatively little receiving equipment and is likely to be the means by which many will continue to expect to receive their television services in the foreseeable future. Everyday more homes move to digital but we are well aware that a significant number remain to be convinced of the benefits of making the switch. This is the reason why a number of important initiatives have been put in place recently, with the co-operation of the broadcasting industry and of the ITC, to promote the development of digital television in the UK. These initiatives are in the following areas: extension of coverage; information for consumers and research on their needs and expectations; and involvement of the stakeholders. Government Departments and agencies are doing all that it is possible within the framework of international spectrum management arrangements to maximise the coverage of digital. We understand that the work on the equalisation of coverage across all six multiplexes-- the "core coverage"--is well advanced. We have recently written to digital broadcasters, seeking their commitment to ITC plans to double the power on eight key transmitters, allowing improvement to the signal quality, giving better, more reliable reception of free-to-air and subscription services. The involvement of the digital broadcasting industry is important in all areas: we will continue to meet all the stakeholders and ensure that the fair competition between them leads to an enterprising and consumer-friendly environment. We intend to take a strong part in progressing the plans that the ITC is making to implement a programme providing a pilot series of neighbourhoods across the country with free conversion to digital television. Our aim in this is to understand better the practical and social issues which will be faced by people in taking decisions on switching from analogue to digital television. These pilots will complement the findings of the Viewers Panel we established last year, and whose report, due in September, will help us to ensure that our policies are well informed by consumer concerns and needs. We also hope that the DVB logo, now being promoted by broadcasters, manufacturers and retailers, will help consumers to purchase digital televisions with confidence so that they are not misled into buying sets with "digital features", under the mistaken impression that they are actually purchasing equipment capable of receiving digital services. We must now discuss with the industry how best to promote this scheme to be sure that all the consumers receive the appropriate information before buying a new TV set. Alongside this initiative, we must also consider whether a public information campaign will be helpful to demystify digital television. We are committed to developing a strategic plan which will lead the UK to meet the criteria on affordability, availability and accessibility we have set to allow for full digital switchover within the period 2006 and 2010.

Secondary information

Type

Written question

Reference

368 c308-9W; 161014

Session

2000-01

Subjects

Digital broadcasting Television Take-up

Link

View this Written question on www.publications.parliament.uk