Written question asked by Christopher Chope (Conservative) on Wednesday, 7 March 2001, in the House of Commons. It was due for an answer on Tuesday, 13 March 2001. It was answered by Michael Meacher (Labour) on Tuesday, 13 March 2001 on behalf of the Department of the Environment, Transport and the Regions.

Dept of the Environment Transport and the Regions

Question: To ask the Secretary of State for the Environment, Transport and the Regions, when the television advertising campaign for Warmfront commenced in the Meridian television area; how many advertising slots are involved; and what the cost is to (a) public funds and (b) agents acting on the Government's behalf. - Including figures. (Holding answer 12 March 2001).

Answer: Mr. Chope: To ask the Secretary of State for the Environment, Transport and the Regions when the television advertising campaign for Warm Front commenced in the Meridian television area; how many advertising slots are involved; and what the cost is to (a) public funds and (b) agents acting on the Government's behalf. [153446] Mr. Meacher: [holding answer 12 March 2001]: The television advertising campaign for the Warm Front Team is being piloted in the Meridian area for four weeks from 23 February to 23 March. The campaign is intended to stimulate interest in an area where there is a low take-up of home energy efficiency scheme (HEES) grants. 85 advertising spots are planned for off peak times, when the target audience is most likely to be watching television. The cost of the television slots is around £80,000, with the advertisements themselves costing some £95,000 to produce. The HEES Scheme Managers are responsible for the quantity and type of advertising used, with the cost included within the overall contract price paid by the Department.

Secondary information

Type: Written question
Reference: 153446; 364 c534W
Session: 2000-01
Subjects: Advertising Costs Grants Heating Warm front scheme Pilot schemes Publicity Television Meridian Television
Contains statistics: Yes
Link: View this Written question on www.publications.parliament.uk