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Written question asked by Lord Foster of Bath (Liberal Democrat) on Thursday, 1 February 2001, in the House of Commons. It was due for an answer on Monday, 26 February 2001. It was answered by Lord Wills (Labour) on Monday, 26 February 2001 on behalf of the Department for Education and Employment.

Dept for Education and Employment

Question
To ask the Secretary of State for Education and Employment, what the total expenditure and the breakdown of expenditure was in his Department for the financial years (a) 1996-97, (b) 1997-98, (c) 1998-99 and (d) 1999-2000, and what the planned expenditure and breakdown of expenditure for 2000-01 is on (i) public opinion research, (ii) television, radio and newspaper advertising and (iii) direct mail. - Includes table and figures. (Holding answer 8 February 2001).
Answer

Mr. Don Foster: To ask the Secretary of State for Education and Employment what the total expenditure and the breakdown of expenditure was in his Department for the financial years (a) 1996-97, (b) 1997-98, (c) 1998-99 and (d) 1999-2000, and what the planned expenditure and breakdown of expenditure for 2000-01 is on (i) public opinion research, (ii) television, radio and newspaper advertising and (iii) direct mail. [149260] Mr. Wills: [holding answer 8 February 2001]: The Department's expenditure in these categories was: £ _________________________________________________________________________________________________. 1996-97 1997-98 1998-99 1999-2000 {1}2000-01 Public opinion research 520,850 862,912 1,408,908 1,687,050 1,989,179 Television 2,185,994 3,509,611 6,980,488 1,806,788 7,520,727 Radio 1,354,273 1,123,727 1,966,919 1,838,680 1,741,209 Press 2,647,915 2,250,110 4,385,368 4,253,847 4,983,668 Direct mail {2}-- 227,013 112,921 163,454 {3}118,342 Total 6,709,032 7,973,373 14,854,604 9,749,819 16,352,125 _________________________________________________________________________________________________. {1} Estimated {2} Comparable information not available {3} To 31 January 2001 Recent research projects undertaken in support of publicity campaigns include research on the best ways of communicating the benefits of parents getting more involved in their children's education; of employers recruiting disabled people; and of people taking up jobs in child care occupations. Expenditure on advertising in 2000-01 includes £1,958,111 to raise awareness among young people of the benefits of staying on in learning; £2,116,779 to increase participation in New Deal 50+; £1,815,141 to encourage those out of work to take up taster courses in ICT and £2,178,120 to encourage recruitment into the child care sectors.

Secondary information

Type
Written question
Reference
149260; 363 c379-80W;363 c380W
Session
2000-01
Subjects
Direct marketing Expenditure Government departments Publicity Media Surveys Department for Education and Employment
Contains statistics
Yes
Link
View this Written question on www.publications.parliament.uk