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Dept for Environment Food and Rural Affairs

Answer

Sue Doughty: To ask the Secretary of State for Environment, Food and Rural Affairs what role the Government will have in setting measurable targets for increasing public awareness and participation in recycling and waste minimisation activities which the Waste Resources Action Programme is undertaking as part of the Waste Awareness Programme; and if she will make a statement. [125131] Mr. Morley: Defra will work closely with the Waste and Resources Action Programme (WRAP) to define a number of output measures against which the progress of the education and awareness programme will be measured. There are two elements to target setting for the WRAP'S education arid awareness programme. First, the setting of targets related to the national awareness programme and second, targets for raised awareness and improved participation in kerbside schemes related to support for local authority programmes. A detailed review is being conducted by WRAP on target setting as part of an intensive first period of investigation and planning. WRAP will also call on a number of recent examples of good practice in communication campaigns that could assist in informing target setting, such as the work conducted by Rethink Rubbish in various local authorities across England.

Secondary information

Type

Written question

Reference

125131; 409 c854W

Session

2002-03

Subjects

Domestic waste Publicity Recycling Standards Waste management WRAP

Link

View this Written question on www.publications.parliament.uk