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Dept for Culture Media and Sport

Answer

Vera Baird: To ask the Secretary of State for Culture, Media and Sport how much she spent advertising each of the regions as a tourist destination (a) in the United Kingdom and (b) internationally in the last two financial years. [125099] Mr. Caborn: In 2001-02, this Department allocated to the English Tourism Council (ETC) £3.8 million from the Reserve to assist the domestic recovery of tourism from foot and mouth disease; over half of that amount was then passed to the 10 regional tourist boards (RTBs) in England and much of it used for promotional activities. In addition, of the sums granted by the Department to the Greater London Authority (GLA) to promote tourism, £500,000 was used for domestic marketing in 2001-02 and £100,000 in 2002-03. In 2001-02 and 2002-03, the British Tourist Authority (BTA) was responsible for marketing Britain overseas as a tourist destination. It did not allocate funds for individual regions of Britain, but promoted Britain as a whole in a way which maximised the impact of its campaigns in individual markets overseas. DCMS allocated the following amounts to the BTA in the last two years: £ million _________________________________________________________________________________________________. BTA 2001-02 2002-03 Baseline grant in aid 35.5 35.5 Additional sums from Reserve to assist 14.2 19.0 recovery _________________________________________________________________________________________________.

Secondary information

Type

Written question

Reference

125099; 409 c188W

Session

2002-03

Subjects

Advertising Finance Expenditure Tourism Department for Culture, Media and Sport British Tourist Authority English Tourism Council

Contains statistics

Yes

Link

View this Written question on www.publications.parliament.uk