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Dept for International Development

Answer

Charles Hendry: To ask the Secretary of State for International Development what the cost of (a) creative work, (b) media spend and (c) administration for his Department's advertising activity has been in each financial year since 1997-98, broken down by contractor. [197305] Mr. Gareth Thomas: It is not possible to separate the costs of (a) creative work or (b) media spend from overall advertising costs as records are not held centrally. Advertising costs over the last three years was as follows: _________________________________________________________________________________________________. Year ended £000 31-3-02 910,942 31-3-03 973,443 31-3-04 559,295 _________________________________________________________________________________________________. The cost of administering advertising activity was as follows: _________________________________________________________________________________________________. Year ended £000 31-3-02 13,400 31-3-03 13,900 31-3-04 14,400 _________________________________________________________________________________________________. The advertising contractor for all three years was Barkers. Information prior to 2001-2 could only be supplied at disproportionate cost.

Secondary information

Type

Written question

Reference

426 c1520W;426 c1523-4W; 197305

Session

2003-04

Subjects

Contracts Advertising Department for International Development Expenditure Government departments

Contains statistics

Yes