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Dept for Culture Media and Sport

Answer

Mr. Don Foster: To ask the Secretary of State for Culture, Media and Sport when her Department expects to receive from the Broadcast Committee on Advertising Practices a draft of the interpretative guidance for the Advertising Standards Authority's final amendment to the Advertising Standards Code; and if she will make a statement. [196765] Estelle Morris: The Department expects to receive the draft guidance at the time of the public consultation which is due to begin in early 2005. Ofcom published their revised rules on alcohol advertising on 1 November. These were their final amendments to the Advertising Standards Code before responsibility passed to the Broadcasting Committee of Advertising Practice (BCAP) of the Advertising Standards Authority under the new co-regulatory arrangements. The new rules take effect from 1 January 2005 with temporary exemptions for campaigns already made. Full implementation for all broadcast advertising will be from 1 October 2005. BCAP plan to begin a public consultation on draft guidance notes for interpreting and implementing the new rules in early 2005 and will submit the guidance to Ofcom for final approval before publication.

Secondary information

Type

Written question

Reference

196765; 426 c958W;426 c962W

Session

2003-04

Subjects

Advertising Standards Regulation Department for Culture, Media and Sport Advertising Standards Authority Broadcast Committee of Advertising Practice

Link

View this Written question on www.publications.parliament.uk