Written question asked by Norman Baker (Liberal Democrat) on Thursday, 14 October 2004, in the House of Commons. It was due for an answer on Monday, 1 November 2004. It was answered by Elliot Morley (Labour) on Monday, 1 November 2004 on behalf of the Department for Environment, Food and Rural Affairs.

Dept for Environment Food and Rural Affairs

Question: To ask the Secretary of State for Environment, Food and Rural Affairs, how many leaflets have been produced and sent this year relating to the Warm Front programme; and what the cost of this exercise has been; what criteria were used in deciding to which addresses leaflets relating to the Warm Front programme grants should be sent; how many leaflets relating to the Warm Front programme she estimates have been delivered to addresses which (a) do and (b) do not qualify for grant status in 2004.

Answer: Norman Baker: To ask the Secretary of State for Environment, Food and Rural Affairs (1) how many leaflets have been produced and sent this year relating to the Warm Front programme; and what the cost of this exercise has been; [192301] (2) what criteria were used in deciding to which addresses leaflets relating to the Warm Front programme grants should be sent; [192302] (3) how many leaflets relating to the Warm Front programme she estimates have been delivered to addresses which (a) do and (b) do not qualify for grant status in 2004. [192303] Mr. Morley: The Warm Front scheme managers, Powergen Warm Front Ltd. and Eaga Partnership are responsible for all marketing to promote the scheme. A range of marketing techniques are used to reach those who may be eligible for assistance. This includes direct marketing, local and national campaigns and advertising through leaflets in various facilities such as doctors surgeries, libraries and community centres. The Scheme Managers also use range of techniques to target those areas likely to contain a higher proportion of eligible households. The success rate of the various marketing strategies are monitored by the Scheme Managers to assess their impact. Detailed information on the delivery of these activities is commercially sensitive.

Secondary information