Written question asked by Desmond Swayne (Conservative) on Thursday, 15 January 2004, in the House of Commons. It was due for an answer on Monday, 26 January 2004. It was answered by Ivor Caplin (Labour) on Monday, 26 January 2004 on behalf of the Ministry of Defence.

Ministry of Defence

Question: To ask the Secretary of State for Defence, what evaluation has been made of the impact of the SaBRE campaign; and if he will make a statement.

Answer: Mr. Swayne: To ask the Secretary of State for Defence what evaluation has been made of the impact of the SaBRE campaign; and if he will make a statement. [R] [149423] Mr. Caplin: Since the launch of the SaBRE campaign in October 2002, there have been two substantial pieces of independent research on the impact and effectiveness of the campaign, both commissioned through COI Communications. The reports found that while employers' awareness of the campaign in its first year of existence was low, over 60 per cent. of companies who had been in contact with SaBRE felt that that contact had been positive and worthwhile. The lessons we learn from both these and future studies will form a central part of future SaBRE campaign activity.

Secondary information