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Obesity

My Lords, I am grateful to my noble friend. One of the Government’s boldest actions with regard to Ofcom, which regulates the broadcast industry, was to restrict food and drink advertising to children. Current legislation provides that the advertising industry is not allowed to target TV ads for foods high in fat, salt and sugar—the so-called HFSS foods—on programmes that appeal to children under 16. I strongly believe that it is a very positive move. However, as my noble friend says, we can certainly do more. As thousands of youngsters watch shows such as ““The X Factor”” in adult airtime, we need to look at other measures as well.