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Food Products (Marketing to Children) Bill

I am grateful to the hon. Gentleman for being generous in allowing interventions. I wanted to stop him when he talked about little children's pester power about food. On the basis of seeing my own child and those of parents whom I know, it is clear to me that pester power definitely applies to toys, but does it apply to food? I have never heard the phrase, ““I've got to have that packet of crisps.”” Children may want a packet of crisps, but it will not necessarily be a packet of Walkers crisps. I do not agree that children are so motivated by food advertising. In the end, it is the mum who does the shopping, or maybe the dad, but definitely not the child.