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Fighting Crime (Public Engagement)

Of course we need a tough enforcement approach—I made that point earlier. Whatever else we do, we need tough police activity to deal with violent and dangerous crime. It is not often that I totally disagree with the hon. Gentleman, but if I have understood him correctly, I do in this instance. We used graphic images in the advertising because young people themselves told us that if we wanted to have an impact, we needed to show people the consequences of crime involving knives, guns or whatever. We need to demonstrate to young people the consequences of their actions. The evaluations that we conducted and the responses that we have received so far have been positive. Those positive reactions are not only from young people, but from parents and others who believe that, far from frightening young people or heightening awareness, thus almost encouraging such crime, the advertising does the opposite and has a good impact in discouraging people from violent crimes, especially the use of knives.