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Combating Obesity

Will my right hon. Friend turn, at some point, to the influence of commercialisation on food choices? Testing shows that even very young children are influenced by brands. Although young children know what is good for them, they are more likely to be influenced by familiarity, taste, and the visibility of the product in the environment in which they live than by other considerations. How can we reasonably tackle that while remaining relatively liberal, in terms of advertising?