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Digital Economy Bill [HL]

My Lords, I support the amendment. Its purpose is to empower consumers by enabling them to make informed choices about a film or video game through the provision of content advice, whether in the form of English-language text in the case of the BBFC or pictograms in the case of PEGI. PEGI’s rules attempt to make it compulsory for video game packaging to carry PEGI content advice. Without the amendment, content advice on packaging would not have a statutory back-up. The amendment would bring UK law and PEGI rules together and ensure that bespoke BBFC consumer advice—80 per cent of viewers overall and 85 per cent of parents of primary school-age children find it helpful, according to research carried out in 2009—is available on packaging. I hope that the Minister will give serious consideration to the amendment, which would improve consumer empowerment and child protection.