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Alcohol

Well, I sometimes think that that approach is better than too much of a centralised approach. If we drive advertising off the airwaves it will go on to the internet, which is less controlled. If we have a proper code for producers to follow—and the vast majority do—even if it is not perfect, it is a better approach than clamping down on people, which can lead to creative methods of advertising that are less controlled. The worst examples we saw were from the internet, rather than the press or television. We have to be careful with that approach.