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Alcohol

Absolutely. The Americans use wording that I have mentioned before to the hon. Lady—so I will not go into the details now—and I think that Lord Mitchell, in a debate in another place, referred to the American labelling too. I cannot put my hand on it at the moment, but they use specific wording that can be seen very clearly. However, a picture of a pregnant woman with a cross through it is one way of drawing the problem to people's attention. Most women either are not aware of it or tend to pretend that it does not affect them because it is too inconvenient. That is deeply worrying, and we care more, I hope, about children than anything else. I am sure that that is true of most people. The minimum price argument is overwhelming. The chief medical officer said that it should be a minimum of 50p per unit of alcohol. I would be happy with that. The great majority of moderate drinkers would not be affected at all and it would help the pub trade because people would not get tanked up on cheap alcohol before going to the pub—they would be drinking in the pubs instead. It would also save a valuable cultural feature of our society—the great pub—which is suffering greatly at the moment from cheap alcohol being drunk elsewhere. We should make all cheap alcohol sales techniques, such as happy hours, illegal, and enforce that rigidly.