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Cigarette Packaging

May I first thank you, Mr Speaker, for granting us this debate this evening? Despite the lateness of the hour, I am pleased to see you honouring our debate with your presence and lending it the importance that we attach to it. I want to emphasise at the beginning that the anti-smoking campaign and public health campaigns have always been and will remain all-party issues. There are no party politics as far as I am concerned. It is good to see the Minister with responsibility for public health in the Chamber, preparing to reply to the debate. Like all those who have been involved in such campaigns over the years, I am pleased that the Government have renewed the importance that the previous Government, individuals and parties have attached to reducing smoking through public health campaigns. We should recognise at the outset how effective public health campaigns can be. They have been effective in respect, for example, of seat belts as well as in reducing the prevalence of smoking. It is fair to say that the previous ““Smoking Kills”” campaign was extremely successful—smoking fell by half among children and by a quarter among adults. However, smoking remains the major cause of premature death and disease, killing more than 100,000 people in the UK each year, more than the next six causes of preventable death put together. However, the rate of decline has slowed in recent years, as the Government pointed out in their paper on the consultation, in which they say that since 2007 the figures for the prevalence of smoking have hardly moved. That stubborn resistance to getting the figure below 21% means that the issue is not going to go away. We have to confront it. As the Government's paper rightly says, we have to see what further measures can be taken that are effective and acceptable to the country as a whole. The other important point about the smoking campaign that we have to bear in mind is that although public awareness is vital to its success, the problem starts with children, usually before they are 18. Indeed, two thirds of smokers first pick up the habit when they are under 18. Every year, 340,000 children in the UK are tempted to try smoking. Although these facts are well known, they bear repeating. They provide the background to our debate, compelling our attention and bringing us to the consideration of plain packaging. However, ““plain packaging”” can be a misleading term, as some right hon. and hon. Members have pointed out. It is anything but plain in Australia, for example, which is ahead of us in pursuing a plain packaging strategy. Indeed, it can lend itself to the sorts of graphic images on the covers of cigarette packages that have proved so successful and that were at the centre of the effective ““Smoking Kills”” campaign. Those of us who back that approach—I shall call it ““plain packaging”” for the sake of simplicity—believe that it is the next effective step that could be taken, following the ad ban, putting tobacco out of sight in shops, increasing the age of sale from 16 to 18, and increasing the size and impact of the warnings on packs. It is remarkable that the figure still stands at 21%, despite all that we have done and despite the great public support that the campaigns against smoking have successfully awakened. We realise that getting rid of the glitzy packaging in itself is unlikely to have much impact on addicted smokers. However, the systematic review of the evidence that the Government published yesterday, when they launched this welcome consultation period, suggests that there is at least some evidence that plain packs are less attractive and appealing, particularly to young people.