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Written question asked by Alex Sobel (Labour) on Monday, 23 July 2018, in the House of Commons. It was due for an answer on Tuesday, 4 September 2018. It was answered by George Eustice (Conservative) on Tuesday, 4 September 2018 on behalf of the Department for Environment, Food and Rural Affairs.


Bread: Marketing

Question

To ask the Secretary of State for Environment, Food and Rural Affairs, whether he plans to bring forward legislative proposals in relation to the appropriate labelling and marketing of bread products; and if he will make a statement.

Answer

Defra is aware of the Real Bread Campaign’s ‘Honest Crust Act’ campaign. We are satisfied, however, that the Regulation (EU) No 1169/2011 on the provision of food information to consumers and General Food Law Regulation (EC) 178/2002 is effective in protecting consumers from misleading labelling and advertising of food.

EU Regulation (EU) No 1169/2011 requires pre-packaged bread to display full labelling information including an ingredients list. The exemption from labelling for loaves sold loose is made for the purpose of reducing unnecessary regulatory burden on small businesses and bakeries, while ensuring the essential information is clear to the consumer. These requirements, together with the guidance on terms such as ‘traditional’, ‘farmhouse’ and ‘homemade’ used by food businesses and trading standards officers, provide robust protection to consumers against misleading labelling.


Secondary information

Type
Written question
Reference
167391
Session
2017-19
Grouped for answer
Yes
Subjects
Marketing Bread
Link
View this Written question on www.parliament.uk