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Written question asked by Mary Creagh (Labour) on Thursday, 26 September 2019, in the House of Commons. It was due for an answer on Tuesday, 1 October 2019 (named day). It was answered by Kevin Foster (Conservative) on Tuesday, 1 October 2019 on behalf of the Cabinet Office.

Government Departments: Brexit

Question

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, how much is being spent by each Department in the Get ready for Brexit campaign; and whether the media buying for this campaign is taking place by OMD Group Ltd under the Crown Commercial Services for media buying services.

Answer

In law, the UK is set to leave the EU on 31 October 2019. “Get Ready for Brexit” is a public information campaign providing the facts citizens and businesses need to know about the preparations they need to take to be ready for when the UK leaves the EU.

The campaign is a cross-government campaign using national advertising including TV, radio, press, digital and outdoor advertising. It also includes direct engagement and local elements including business preparedness events, ministerial visits and local authority activity.

The cost of the public information campaign will be published monthly on a rolling basis, as part of routine government transparency.

For maximum economies of scale, media for all Government campaigns is bought centrally through a new Crown Commercial Service framework with Manning Gottlieb OMD. The framework maximises value for the UK taxpayer through robust pricing guarantees that are defined for the life of the contract and rates which are benchmarked against other public and private sector organisations.

Secondary information

Type
Written question
Reference
291346
Session
2017-19
Related items
Brexit: Publicity
Tuesday, 8 October 2019
Written questions
House of Commons
Subjects
Expenditure Government departments Publicity Brexit OMD Group
Contains statistics
Yes
Link
View this Written question on www.parliament.uk