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Written question asked by Justin Madders (Labour) on Wednesday, 2 October 2019, in the House of Commons. It was due for an answer on Monday, 7 October 2019 (named day). It was answered by Kevin Foster (Conservative) on Monday, 7 October 2019 on behalf of the Cabinet Office.

Brexit: Publicity

Question

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, pursuant to the Answer of 1 October 2019 to Question 291438, whether Ministers of his Department were involved in the selection of the locations for the Get Ready for Brexit campaign adverts.

Answer

All advertising locations for the “Get Ready for Brexit” campaign were selected to fit two criteria:

  1. to reach as many UK citizens and businesses as possible;

  2. to ensure key messages are delivered to groups most likely to need to take action before the UK leaves the EU;

Messages and audiences were identified and independent advertising agency partners recommended the most appropriate and effective channels and locations.

We do not publish the individual postcodes where adverts are placed for any government campaign.

Secondary information

Type
Written question
Reference
293615
Session
2017-19
Related items
Brexit: Publicity
Tuesday, 1 October 2019
Written questions
House of Commons
Grouped for answer
Yes
Subjects
Advertising Publicity Location Ministers Cabinet Office Brexit
Link
View this Written question on www.parliament.uk