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Written question asked by Daisy Cooper (Liberal Democrat) on Monday, 11 May 2020, in the House of Commons. It was due for an answer on Wednesday, 13 May 2020. It was answered by Chloe Smith (Conservative) on Monday, 18 May 2020 on behalf of the Cabinet Office.


Coronavirus: Disease Control

Question

To ask the Minister for the Cabinet Office, what the budget is for the All in, All together advertising campaign; how much has been spent to date; and if he will place in the Library the amount agreed to be paid to each recipient publisher.

Answer

The Government has developed a strong national campaign to provide information and reassurance to the public about COVID-19. As part of this, we have utilised advertising in over 600 national, regional and local titles across England, Scotland, Wales and Northern Ireland. A list of participating publishers will be placed in the Commons Library.

As with any media planning approach, titles are selected on their ability to engage with audiences at a national, regional and local level.

Cabinet Office publishes expenditure, including on public information campaigns, on a rolling monthly basis on gov.uk as part of routine government transparency arrangements.


Secondary information

Type
Written question
Reference
45535
Session
2019-21
Related items
Newspaper Press: Coronavirus
Tuesday, 16 June 2020
Written questions
House of Commons
Deposited Paper DEP2020-0335
Monday, 18 May 2020
Deposited papers
House of Commons
Grouped for answer
Yes
Subjects
Finance Disease control Newspaper press Publicity Coronavirus
Contains statistics
Yes
Link
View this Written question on www.parliament.uk