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Written question asked by Ben Everitt (Conservative) on Thursday, 14 April 2022, in the House of Commons. It was due for an answer on Wednesday, 20 April 2022. It was answered by Nigel Adams (Conservative) on Monday, 25 April 2022 on behalf of the Cabinet Office.

Local Broadcasting: Radio

Question

To ask the Minister for the Cabinet Office, whether his Department has made an assessment of the potential merits of using community radio stations as a means of promoting national Government campaigns.

Answer

The Government is strongly supportive of the community radio sector and recognises the great value that it offers to communities across the UK. Community radio plays an important role in our cross channel strategy, with the merits of its use being assessed in relation to this.

Government public information campaigns utilise a wide range of channels to maximise reach and engagement and to ensure our messaging reaches as many people as possible. The government has recently worked with over 35 community radio stations on a weekly basis and this includes the use of paid-for advertising on community radio.

Secondary information

Type
Written question
Reference
154487
Session
2021-22
Transferred
Yes
Subjects
Radio Local broadcasting
Link
View this Written question on www.parliament.uk