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Written question asked by Seema Malhotra (Labour) on Monday, 19 February 2024, in the House of Commons. It was due for an answer on Wednesday, 21 February 2024. It was answered by Robert Halfon (Conservative) on Monday, 4 March 2024 on behalf of the Department for Education.

Vocational Education: Qualifications

Question

To ask the Secretary of State for Education, how much has been spent on marketing for (a) Institutes of Technology, (b) T Levels and (c) Higher Technical Qualifications in each year since 2017.

Answer

From January 2022, the department has moved away from delivering individual campaigns for each policy product and started delivery of joined up, audience-led campaigns under the banner of Skills for Life, which covers T Levels, Institutes of Technology, Higher Technical Qualifications and others.

Up to and including the 2020/21 financial year, there was a T Level specific marketing campaign with incurred costs of £400,000 in the 2018/19 financial year, £2,667,975 in the 2019/20 financial year and £4,109,207 in the 2020/21 financial year.

The Skills for Life campaign is ongoing. The overall spend for 2023/24 was £12,085,527, as detailed in my response to 7043 on 8 January 2024, which is available at: https://questions-statements.parliament.uk/written-questions/detail/2023-12-14/7043. For the 2021/22 financial year the overall spend was £4,092,000. In the 2022/23 financial year overall spend was £12,400,000.


Secondary information

Type
Written question
Reference
14592
Session
2023-24
Subjects
Advertising Costs T-levels Institutes of technology Higher technical qualifications
Contains statistics
Yes
Link
View this Written question on www.parliament.uk