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Written question asked by Michael Fabricant (Conservative) on Tuesday, 30 April 2024, in the House of Commons. It was due for an answer on Tuesday, 7 May 2024 (named day). It was answered by Alex Burghart (Conservative) on Tuesday, 7 May 2024 on behalf of the Cabinet Office.


Government Departments: Press

Question

To ask the Minister for the Cabinet Office, pursuant to the Answer of 29 April 2024 to Question 23369 on Government Departments: Press, how much and what proportion of total Government expenditure on communications activities was with independent (a) broadcast media and (b) web-based only news media, including those that are members of the Independent Community News Network, in the last 12 months for which data is available.

Answer

This figure is not held centrally. Channels are selected based on whether they will reach the target audience effectively to have the most impact. Independent news networks can form a key part of this and are considered where appropriate. Government constantly and regularly evaluates the effectiveness of its communications to ensure the right audiences are reached in the most efficient way.


Secondary information

Type
Written question
Reference
24179
Session
2023-24
Related items
Government Departments: Press
Monday, 29 April 2024
Written questions
House of Commons
Subjects
Government departments Internet Press
Contains statistics
Yes
Link
View this Written question on www.parliament.uk