Written question asked by Josh Fenton-Glynn (Labour) on Monday, 3 March 2025, in the House of Commons. It was due for an answer on Wednesday, 5 March 2025. It was answered by Georgia Gould (Labour) on Monday, 10 March 2025 on behalf of the Cabinet Office.

Cabinet Office: Social Media

Question: To ask the Minister for the Cabinet Office, how many social media accounts their Department operates; and how much their Department spent on social media (a) subscriptions and (b) advertisements on each social media platform in each of the last three years.

Answer

The Government communicates across a range of media channels in order to reach its target audience effectively. Channels are selected based on whether they will reach the intended audience on a specific issue to have the most impact.

Below is the Cabinet Office advertising spend through the GCS Framework. Subscriptions are delegated to team level and not centrally managed.

Platform	2024	2023	2022
LINKEDIN IRELAND LIMITED	£385,239	£577,093	£824,660
META PLATFORMS IRELAND LIMITED	£513,717	£1,229,993	£3,650,904
NEXTDOOR EUROPE UK LIMITED	£0	£110,000	£0
REDDIT INC (GBP)	£0	£0	£287,965
REDDIT UK LIMITED (GBP)	£0	£0	£0
SNAP GROUP LIMITED	£47,396	£349,279	£750,874
TWITTER UK LTD	£0	£216,090	£791,456
TWITTER INTERNATIONAL COMPANY	£0	£0	£225,063
PINTEREST EUROPE LTD	£0	£79,797	£221,703
TIKTOK INFORMATION TECHNOLOGIE	£65,494	£0	£384,111

Secondary information

Type: Written question
Reference: 35133
Session: 2024-26
Related items: Leader of the House of Commons: Social Media
Tuesday, 11 March 2025
Written questions
House of Commons
Subjects: Advertising Expenditure Cabinet Office Subscriptions Social media
Contains statistics: Yes
Link: View this Written question on www.parliament.uk

Cabinet Office: Social Media

Secondary information

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