Written question asked by Jim Shannon (Democratic Unionist Party) on Monday, 14 July 2025, in the House of Commons. It was due for an answer on Wednesday, 16 July 2025. It was answered by Chris Bryant (Labour) on Tuesday, 5 August 2025 on behalf of the Department for Culture, Media and Sport.

Tourism

Question: To ask the Secretary of State for Culture, Media and Sport, what steps she is taking with her counterparts in the devolved Administrations to promote staycations.

Answer: While tourism in Wales, Scotland and Ireland is devolved to the respective Governments and tourism bodies, VisitBritain retains responsibility for marketing Great Britain on the international stage. Its GREAT-funded international marketing campaign launched at the beginning of this year. ‘Starring GREAT Britain’ uses the hook of Britain’s rich film and television history to encourage more international visitors to explore across Great Britain. Staycations are by definition the responsibility of the devolved Administrations.

Secondary information