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Written question asked by Tom Morrison (Liberal Democrat) on Tuesday, 22 July 2025, in the House of Commons. It was due for an answer on Monday, 1 September 2025. It was answered by Hamish Falconer (Labour) on Thursday, 4 September 2025 on behalf of the Foreign, Commonwealth and Development Office.

British Nationals Abroad: Methanol

Question

To ask the Secretary of State for Foreign, Commonwealth and Development Affairs, what assessment he has made of the potential impact of Student Brand Ambassadors on raising awareness of methanol poisoning among young travellers.

Answer

Student Brand Ambassadors (SBAs) have played a valuable and strategic role in extending the reach of our safety messaging to young travellers. Through the use of social media, they have delivered key messages on methanol poisoning and drink safety in a voice that is both authentic and relatable. This peer-led approach has proven to be an effective tool in promoting safer travel campaign messages.

Our SBAs create targeted posts focused on drink safety, including the risks associated with methanol poisoning. They have recently increased their social media presence to include TikTok. In June-July this year, this resulted in a 300 per cent increase in the number of people our messaging reached. This impressive increase shows the value in tailored focused messaging across the full range of social media. A full analysis of the SBA programme over the summer period will be conducted late Autumn.

Secondary information

Type
Written question
Reference
70122
Session
2024-26
Grouped for answer
Yes
Subjects
British nationals abroad Poisoning Travel information Methanol
Link
View this Written question on www.parliament.uk