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Written question asked by Richard Holden (Conservative) on Friday, 29 August 2025, in the House of Commons. It was due for an answer on Tuesday, 2 September 2025. It was answered by Simon Lightwood (Labour) on Monday, 8 September 2025 on behalf of the Department for Transport.

THINK! Campaign

Question

To ask the Secretary of State for Transport, what assessment she has made of the potential impact of the cancellation of the THINK! Road Safety communications campaign on road (a) injuries and (b) fatalities.

Answer

The Department continues to run the THINK! Campaign. In 2025/26 it has delivered a paid campaign to raise awareness of the dangers of drink driving and will continue to prioritise budget where it can have the most impact.

The THINK! campaign has successful cut through and trust among young drivers. We consistently see high claimed action taken, including changing driving behaviour, and positive shifts in attitudes towards priority issues including drink driving and speeding.

THINK! also promotes key road safety messages across its social channels and via ongoing radio advertising. The partner-led platform, THINK! 0%, continues to encourage drivers to always opt for 0% over an alcoholic drink if they’re getting behind the wheel. Assets are also made available for stakeholders and partners to promote. THINK! also supports road safety education for children via free resources for schools, parents and local authorities.

The Government treats road safety seriously, and we are committed to reducing the numbers of those killed and injured on our roads. We continue to adapt and evolve our campaign strategy and will consider any requirements aligned to the future Road Safety Strategy.

Secondary information

Type
Written question
Reference
71274
Session
2024-26
Related items
THINK! Campaign
Friday, 17 October 2025
Written questions
House of Commons
Subjects
Death Accidents Injuries Roads THINK! campaign
Link
View this Written question on www.parliament.uk