1-11 of 11 results for subject:"THINK! campaign"
Librarians' tools
- Search time
- 0.237 seconds
- Solr query time
- 0.002 seconds
- Search query
- subject:"THINK! campaign"
- We searched for
- subject_t:"THINK! campaign" OR subject_t:THINK! OR subject_ses:496746
Type
House
Session
Year
Department
Member
More
Primary member
Answering member
Legislative stage
Legislation
Subject
Publisher
To ask the Secretary of State for Transport, pursuant to the Answer of 8 September 2025 to Question 71274 on THINK! Campaign, what the total amount of savings from reduced spending on the THINK! Road Safety communications campaign is since July 2024.
To ask the Secretary of State for Transport, pursuant to the Answer of 8 September 2025 to Question 71274 on THINK! Campaign, what the total amount of savings from reduced spending on the THINK! Road Safety communications campaign is since July 2024.
For the financial year 2024/2025, the budget for the THINK! road safety campaign has reduced by £1,299,424 compared to the previous financial year. This was in line with the Government’s review of campaign spending.
To ask the Secretary of State for Transport, what assessment she has made of the potential impact of the cancellation of the THINK! Road Safety communications campaign on road (a) injuries and (b) fatalities.
To ask the Secretary of State for Transport, what assessment she has made of the potential impact of the cancellation of the THINK! Road Safety communications campaign on road (a) injuries and (b) fatalities.
The Department continues to run the THINK! Campaign. In 2025/26 it has delivered a paid campaign to raise awareness of the dangers of drink driving and will continue to prioritise budget where it can have the most impact.
The THINK! campaign has successful cut through and trust among young drivers. We consistently see high claimed action taken, including changing driving behaviour, and positive shifts in attitudes towards priority issues including drink driving and speeding.
THINK! also promotes key road safety messages across its social channels and via ongoing radio advertising. The partner-led platform, THINK! 0%, continues to encourage drivers to always opt for 0% over an alcoholic drink if they’re getting behind the wheel. Assets are also made available for stakeholders and partners to promote. THINK! also supports road safety education for children via free resources for schools, parents and local authorities.
The Government treats road safety seriously, and we are committed to reducing the numbers of those killed and injured on our roads. We continue to adapt and evolve our campaign strategy and will consider any requirements aligned to the future Road Safety Strategy.
To ask the Secretary of State for Transport, what recent assessment he has made of the success of the Think! campaign to encourage the safety of road users.
To ask the Secretary of State for Transport, what recent assessment he has made of the success of the Think! campaign to encourage the safety of road users.
In 2012, THINK! won a prestigious IPA Effectiveness award for its work in demonstrating how 30 years of drink drive communications saved nearly 2,000 lives. This analysis highlights the impact and effectiveness of communications in changing behaviour. The award paper is here: THINK! IPA Award paper
Campaign performance and impact is continually assessed with each burst of activity supported by pre and post campaign research. Campaign effectiveness is measured across each behaviour through monitoring attitudinal measures including risk, acceptability and normalcy. Campaign metrics including reach and engagement as well as awareness and outcome measures, including claimed action taken as a result of the campaign, are also monitored and reported.
Following its launch in 2017, the THINK! Mates Matter strategy led to a ten percentage point increase in the number of young men agreeing that it is unacceptable to let a friend drive after drinking (56% to 66%). This increase followed the first burst of activity and is the biggest shift in young men’s attitudes towards drink driving in more than a decade.
The THINK! brand is recognised by more than three quarters (77%) of the general public, and the vast majority (87%) continue to view the brand positively. 73% of males 17-30 recognise the brand (88% positive).
To ask Her Majesty’s Government what was the annual budget of the THINK! campaign for each year from 2009/10.
To ask Her Majesty’s Government what was the annual budget of the THINK! campaign for each year from 2009/10.
The THINK! campaign annual budget since 2009/10 is outlined in the following table:
Financial year | Allocated annual budget
|
2009/10 | £19,200,000 |
2010/11 | £6,800,000 |
2011/12 | £4,100,000 |
2012/13 | £3,570,000 |
2013/14 | £3,750,000 |
2014/15 | £5,500,000 |
Since June 2010 Government marketing spend has been reduced to help deliver efficiency savings. Since then, only the most essential campaigns – including the THINK! campaign – have continued.
It is vital that taxpayers’ money is spent wisely and spend is prioritised using killed and seriously injured statistics for road users. We are delivering more efficient road safety initiatives by focusing spending on those activities which are most likely to reach our target audience. For example to date, our new drink drive film has been viewed 696, 000 times.
We continually monitor attitudes towards drink driving, road casualty statistics and policing data (such as breath tests) to inform our campaign strategies.
The most recent annual road casualty figures, for 2013, show Britain’s roads are still among the safest in the world and fatalities are the lowest since records began in 1926. But one death on the road is one too many, which is why our focus remains on tackling dangerous drivers and investing in making our roads safer for everyone.
To ask the Secretary of State for Business, Innovation and Skills how much funding from the public purse was awarded to Forward Thinking Training Solutions of Basingstoke before it entered administration in March 2012.
To ask the Secretary of State for Business, Innovation and Skills how much funding from the public purse was awarded to Forward Thinking Training Solutions of Basingstoke before it entered administration in March 2012.
Letter dated 11/05/2012 from Geoff Russell, Chief Executive, to Ian Austin MP regarding how much funding from the public purse was awarded to Forward Thinking Training Solutions of Basingstoke. 1 p.
Letter dated 11/05/2012 from Geoff Russell, Chief Executive, to Ian Austin MP regarding how much funding from the public purse was awarded to Forward Thinking Training Solutions of Basingstoke. 1 p.
To ask the Secretary of State for Children, Schools and Families how many pupils were entered for an AS level or higher examination in critical thinking in (a) maintained schools and (b) independent schools in each of the last five years.
To ask the Secretary of State for Children, Schools and Families how many pupils were entered for an AS level or higher examination in critical thinking in (a) maintained schools and (b) independent schools in each of the last five years.
| Academic Year | Number of entries¹ in A or AS level Critical Thinking in maintained schools² | Number of entries1 in A or AS- level Critical Thinking in independent schools |
| 2003-04 | 5,865 | 1,249 |
| 2004-05 | 8,586 | 1,975 |
| 2005-06 | 12,569 | 2,498 |
| 2006-07 | 15,366 | 2,664 |
| 2007-08 | 14,789 | 2,150 |
| ¹ Entries by 16-18 year olds | ||
| ² Figures for maintained schools do not include entries in further education colleges | ||
| Source: | ||
| Achievement and Attainment Tables |
Debate on a motion for the adjournment on small firms. (Inc ref to HC 104 and to framework document "Think Small First")
Debate on a motion for the adjournment on small firms. (Inc ref to HC 104 and to framework document "Think Small First")
That this House notes the number of secondary school students who walk to school has declined from 61 per cent. in 1975 to 53 per cent. today; further notes that the morning school run causes 20 per cent. of rush hour traffic; believes that there are greener and healthier ways of travelling to school than driving; welcomes the Government's 'THINK!' campaign to promote road safety and its commitment to cutting child deaths and serious injuries by 50 per cent.; and encourages all secondary schools to join the 1,000 who are already taking part in the RAC's Grass Routes challenge which seeks to encourage pupils to develop their own safer, greener and healthier school travel plans.
That this House notes the number of secondary school students who walk to school has declined from 61 per cent. in 1975 to 53 per cent. today; further notes that the morning school run causes 20 per cent. of rush hour traffic; believes that there are greener and healthier ways...
That this House notes that the number of secondary school students who walk to school has declined from 61 per cent. in 1975 to 53 per cent. today; further notes that the morning school run causes 20 per cent. of rush hour traffic; believes that there are greener and healthier ways of travelling to school than driving; welcomes the Government's 'THINK!' campaign to promote road safety and its commitment to cutting child deaths and serious injuries by 50 per cent.; and encourages all secondary schools to join the 1000 who are already taking part in the RAC's Grass Routes Challenge which seeks to encourage pupils to development their own safer, greener and healthier school travel plans.
That this House notes that the number of secondary school students who walk to school has declined from 61 per cent. in 1975 to 53 per cent. today; further notes that the morning school run causes 20 per cent. of rush hour traffic; believes that there are greener and healthier...
That this House congratulates Brake, the road safety organisation, on its success in raising the profile of road safety by encouraging 6,000 schools and companies to run road safety initiatives in Road Safety Week 2000; welcomes the Government's 'THINK!' campaign, which aims to co-ordinate road safety initiatives by various organisations but believes that more can be done in the field of road safety education, enforcement and engineering to save the 70 lives lost each week on United Kingdom roads; and urges the Government to invest more money in such measures in order to meet its challenging casualty reduction targets of 40 per cent. in the number of people killed or seriously injured and 50 per cent. in the number of children killed and seriously injured in road accidents as soon as possible.
That this House congratulates Brake, the road safety organisation, on its success in raising the profile of road safety by encouraging 6,000 schools and companies to run road safety initiatives in Road Safety Week 2000; welcomes the Government's 'THINK!' campaign, which aims to co-ordinate road safety initiatives by various organisations...