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Written question asked by Kevin Bonavia (Labour) on Monday, 8 December 2025, in the House of Commons. It was due for an answer on Monday, 15 December 2025 (named day). It was answered by Ian Murray (Labour) on Monday, 15 December 2025 on behalf of the Department for Culture, Media and Sport.

Prize Money: Advertising

Question

To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the adequacy of gambling warnings for prize draw competitions advertised on websites, radio and tv shows.

Answer

The Government is acutely aware of the impact harmful gambling can have on individuals and their families, and we are committed to strengthening measures to protect those at risk.

In November 2025, we launched a Voluntary Code for prize draw operators. The Code was developed in collaboration with the prize draw industry. It aims to promote best practice standards to strengthen player protections, transparency and accountability for those participating in prize draws.

In the development of the Code, we consulted with broadcasters and their trade associations and concluded the Code would not apply to this sector. We are satisfied that the fundamental principles of increased player protections, transparency and accountability that underpin the Voluntary Code are largely addressed by broadcasters through their existing regulatory bodies and governing principles. In particular, broadcasters’ draws and competitions are already subject to established, comprehensive regulatory frameworks enforced by different bodies, such as Ofcom.

Secondary information

Type
Written question
Reference
97823
Session
2024-26
Subjects
Consumers Advertising Gambling Internet Protection Prize money
Link
View this Written question on www.parliament.uk