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Written question asked by Mike Wood (Conservative) on Monday, 8 June 2026, in the House of Commons. It was due for an answer on Wednesday, 10 June 2026. It was answered by James Frith (Labour) on Wednesday, 15 July 2026 on behalf of the Cabinet Office.


Proof of Identity: Digital Technology

Question

To ask the Minister for the Cabinet Office, what the budget is for (a) media advertising, (b) marketing and (c) communications for the consultation on Digital ID; which creative agencies have been selected; and which types of media have been commissioned.

Answer

The media spend from March 2026 to May 2026 on the Digital ID consultation is £1,578,482. A breakdown of spend through the Government Communication Service’s central campaigns budget is as follows:

  • Digital Audio: 167,360

  • Digital Display: 367,351

  • Out of Home: 247,263

  • Radio: 245,309

  • Video: 128,229

  • Search: 354

  • Social: 422,616

The creative agencies that supported this campaign were TAG and Accenture.


Secondary information

Type
Written question
Reference
7421
Session
2026-27
Related items
Proof of Identity: Digital Technology
Thursday, 23 July 2026
Written questions
House of Lords
Subjects
Digital technology Finance Proof of identity
Contains statistics
Yes
Link
View this Written question on www.parliament.uk