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Written question asked by Earl of Courtown (Conservative) on Friday, 12 December 2014, in the House of Lords. It was due for an answer on Tuesday, 30 December 2014. It was answered by Baroness Kramer (Liberal Democrat) on Wednesday, 17 December 2014 on behalf of the Department for Transport.

THINK! Campaign: Finance

Question

To ask Her Majesty’s Government what was the annual budget of the THINK! campaign for each year from 2009/10.

Answer

The THINK! campaign annual budget since 2009/10 is outlined in the following table:

Financial year

Allocated annual budget

2009/10

£19,200,000

2010/11

£6,800,000

2011/12

£4,100,000

2012/13

£3,570,000

2013/14

£3,750,000

2014/15

£5,500,000

Since June 2010 Government marketing spend has been reduced to help deliver efficiency savings. Since then, only the most essential campaigns – including the THINK! campaign – have continued.

It is vital that taxpayers’ money is spent wisely and spend is prioritised using killed and seriously injured statistics for road users. We are delivering more efficient road safety initiatives by focusing spending on those activities which are most likely to reach our target audience. For example to date, our new drink drive film has been viewed 696, 000 times.

We continually monitor attitudes towards drink driving, road casualty statistics and policing data (such as breath tests) to inform our campaign strategies.

The most recent annual road casualty figures, for 2013, show Britain’s roads are still among the safest in the world and fatalities are the lowest since records began in 1926. But one death on the road is one too many, which is why our focus remains on tackling dangerous drivers and investing in making our roads safer for everyone.

Secondary information

Type
Written question
Reference
HL3719
Session
2014-15
Subjects
Finance THINK! campaign
Contains statistics
Yes
Link
View this Written question on www.parliament.uk