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Written question asked by Lord Patten (Conservative) on Tuesday, 27 October 2020, in the House of Lords. It was due for an answer on Tuesday, 10 November 2020. It was answered by Lord True (Conservative) on Monday, 9 November 2020 on behalf of the Cabinet Office.


Cabinet Office: Advertising

Question

To ask Her Majesty's Government when they last conducted a review of the effectiveness of their advertising campaigns and the related costs; and what were the results.

Answer

Government constantly monitors and gains insight on public awareness. We use regular evaluations to maximise the impact of our campaigns across the UK.

Cabinet Office publishes expenditure on COVID-19 and other national campaigns on a rolling monthly basis on gov.uk as part of routine government transparency arrangements.


Secondary information

Type
Written question
Reference
HL9667
Session
2019-21
Subjects
Advertising Costs Cabinet Office
Contains statistics
Yes
Link
View this Written question on www.parliament.uk