In February 2014, Government Ministers and the Mayor of London launched the ‘Moving more, Living more’ initiative to reduce physical inactivity as part of the legacy from the 2012 Olympic and Paralympic Games. Moving More, Living More recognises that government departments and the Mayor's teams need to work together to reduce physical inactivity, along with local authorities, the health sector, businesses and employers, and local community groups.

Sport is part of the answer to reducing physical inactivity. Between 2012 and 2017, Sport England is investing over £1 billion to get more people playing sport. Currently 15.6 million people play sport regularly in England, which is an increase of 1.6 million since London won the bid to host the Olympic and Paralympic Games in 2005.

Lack of physical activity is a key risk factor for many chronic conditions; getting people more active could prevent up to 35% of coronary heart disease and stroke and 40% of type 2 diabetes. Getting active in early life and developing physical literacy is vital for developing a lifelong habit of physical activity.

Public Health England's flagship Change4Life campaign aims to help families and children in England to eat well, move more and live longer. The campaign has enjoyed considerable success and unparalleled levels of engagement. Since its launch in 2009 more than 2.7 million people have signed up to Change4Life and it now has more than 200 national partners. Its tools and resources incentivise and encourage behaviour change, for example the Change4Life/Disney 10 Minute Shake-Up campaign generated over 104 million extra minutes of activity for children in summer 2014.

The Chief Medical Officers guidance, Start Active, Stay Active, published in 2011 provides clear, age-specific advice on the volume, duration, frequency and type of physical activity required to achieve general health benefits. For example, adults aged 19-64 should undertake 150 minutes of moderate intensity activity and two sessions of muscle strengthening per week. Public Health England (PHE) has been asked to develop a ‘5-a-day’ style message to ensure we improve the effectiveness of these guidelines in public messaging.

The National Institute for Health and Care Excellence recommend that health care professionals identify those who are inactive and provide brief advice with follow-up. This recommendation is routinely delivered with 40–74 year olds through the NHS Health Check. PHE has published practical NHS Health Checks best practice guidance that includes how physical activity should be incorporated as a component of the cardiovascular risk assessment.

Everybody Active Every Day, the physical activity framework for England that PHE coproduced with over 1,000 local and national experts (including from the NHS) was published in October 2014 and highlighted the key role of health professionals to increase physical activity. To support this role, PHE has published a set of free, Continuing Professional Development-accredited e-learning modules covering health and physical activity to support the development of requisite knowledge and skills. PHE is also working with the National Centre for Sports and Exercise Medicine on implementing physical activity interventions into clinical care pathways and with a range of professional health bodies and leaders to develop expertise and leadership across health professionals.

Representatives for Asda and Waitrose sit on the Responsibility Deal’s Plenary Group. I chaired the last meeting on 18 November 2014 and the purpose of the meeting was to enable members to reflect on the successes of the Responsibility Deal to date and to look at how we could maintain momentum and continue to develop delivery through the voluntary partnership. Further details of this meeting are available on our website at:

https://responsibilitydeal.dh.gov.uk/minister-jane-ellison-chairs-plenary-group-meeting-on-18-november/

Asda also attended the alcohol network group meeting and an alcohol stocktake event on 5 November 2014. Details of both these meetings are available on our website at:

https://responsibilitydeal.dh.gov.uk/alcohol-network-group-meeting-5-november/

https://responsibilitydeal.dh.gov.uk/alcohol-network-stocktake-event/

The Department awarded a grant of £400,147 to the Health, Exercise and Nutrition for the Really Young programme.

The activities will take place in 32 children’s centres in the following four regions: Yorkshire and Humber; East of England; West Midlands; and South West.

Promoting and increasing levels of physical activity is a key priority for the Department. This is supported by a well-developed and wide-ranging programme of actions, including:

- The four UK Chief Medical Officers’ recommendations for physical activity published in 2011. These are the first United Kingdom-wide guidelines and are in line with international recommendations. For the first time, the guidelines have included a life course approach and guidelines for sedentary behaviour. I have asked Public Health England to develop a ‘5-a-day’ style message to ensure we improve the effectiveness of these guidelines in public messaging.

- Work with other Government departments to ensure all children and young people have opportunities to be physically active and enjoy sport so, particularly the least active and those not currently engaged with sport. Alongside this the Department is investing almost £222 million in programmes such as the PE and Sport Premium for Primary Schools, School Games, and Change4Life Sports Clubs to ensure all children and young people have opportunities to be physically active We are also funding Play England £1 million over a three year period to promote playing outdoors. The project is currently running a pilot in 10 deprived areas to help school children become more active and also reduce sedentary behaviour in adults.

- Investment of £1.2 million in five English cities to deliver a range of interventions to support residents to build walking into their day- to -day lives. Evidence shows that these programmes have been very successful at encouraging older people to become more active. In addition, the Department works closely with the Ramblers/McMillan Cancer Support to promote the nationwide Walking for Health Programme which has a wide participation by older people.

- Work with a range of organisations in the voluntary and private sector as part of the Department’s Public Health Responsibility Deal, to promote physical activity amongst adults and children.

In February 2014, the Government published “Moving More, Living More” (MMLM), a cross-Government campaign to deliver a physical activity legacy from the 2012 Olympic and Paralympic Games. As part of this, I chair a Ministerial Sub-Group of the Cabinet Committee for Olympic and Paralympic Legacy. The role of the Sub-Group is to take forward the commitments made in MMLM and ensure that relevant Government departments are making a contribution to the physical activity agenda. The Ministerial Sub-Group is supported by an officials’ group which meets monthly and reports to Ministers on progress.

In October 2014, Public Health England published, “Everybody active, every day” with full ministerial involvement. Building on ‘Moving More, Living More’, this framework aims to increase the levels of physical activity in local communities by identifying key areas where more action is needed. The Department is now working with a range of partners to take forward the recommendations of this report, as part of the MMLM programme of work.

Promoting and increasing levels of physical activity is a key priority for the Department. This is supported by a well-developed and wide-ranging programme of actions, including:

- The four UK Chief Medical Officers’ recommendations for physical activity published in 2011. These are the first United Kingdom-wide guidelines and are in line with international recommendations. For the first time, the guidelines have included a life course approach and guidelines for sedentary behaviour. I have asked Public Health England to develop a ‘5-a-day’ style message to ensure we improve the effectiveness of these guidelines in public messaging.

- Work with other Government departments to ensure all children and young people have opportunities to be physically active and enjoy sport so, particularly the least active and those not currently engaged with sport. Alongside this the Department is investing almost £222 million in programmes such as the PE and Sport Premium for Primary Schools, School Games, and Change4Life Sports Clubs to ensure all children and young people have opportunities to be physically active We are also funding Play England £1 million over a three year period to promote playing outdoors. The project is currently running a pilot in 10 deprived areas to help school children become more active and also reduce sedentary behaviour in adults.

- Investment of £1.2 million in five English cities to deliver a range of interventions to support residents to build walking into their day- to -day lives. Evidence shows that these programmes have been very successful at encouraging older people to become more active. In addition, the Department works closely with the Ramblers/McMillan Cancer Support to promote the nationwide Walking for Health Programme which has a wide participation by older people.

- Work with a range of organisations in the voluntary and private sector as part of the Department’s Public Health Responsibility Deal, to promote physical activity amongst adults and children.

In February 2014, the Government published “Moving More, Living More” (MMLM), a cross-Government campaign to deliver a physical activity legacy from the 2012 Olympic and Paralympic Games. As part of this, I chair a Ministerial Sub-Group of the Cabinet Committee for Olympic and Paralympic Legacy. The role of the Sub-Group is to take forward the commitments made in MMLM and ensure that relevant Government departments are making a contribution to the physical activity agenda. The Ministerial Sub-Group is supported by an officials’ group which meets monthly and reports to Ministers on progress.

In October 2014, Public Health England published, “Everybody active, every day” with full ministerial involvement. Building on ‘Moving More, Living More’, this framework aims to increase the levels of physical activity in local communities by identifying key areas where more action is needed. The Department is now working with a range of partners to take forward the recommendations of this report, as part of the MMLM programme of work.

Promoting and increasing levels of physical activity is a key priority for the Department. This is supported by a well-developed and wide-ranging programme of actions, including:

- The four UK Chief Medical Officers’ recommendations for physical activity published in 2011. These are the first United Kingdom-wide guidelines and are in line with international recommendations. For the first time, the guidelines have included a life course approach and guidelines for sedentary behaviour. I have asked Public Health England to develop a ‘5-a-day’ style message to ensure we improve the effectiveness of these guidelines in public messaging.

- Work with other Government departments to ensure all children and young people have opportunities to be physically active and enjoy sport so, particularly the least active and those not currently engaged with sport. Alongside this the Department is investing almost £222 million in programmes such as the PE and Sport Premium for Primary Schools, School Games, and Change4Life Sports Clubs to ensure all children and young people have opportunities to be physically active We are also funding Play England £1 million over a three year period to promote playing outdoors. The project is currently running a pilot in 10 deprived areas to help school children become more active and also reduce sedentary behaviour in adults.

- Investment of £1.2 million in five English cities to deliver a range of interventions to support residents to build walking into their day- to -day lives. Evidence shows that these programmes have been very successful at encouraging older people to become more active. In addition, the Department works closely with the Ramblers/McMillan Cancer Support to promote the nationwide Walking for Health Programme which has a wide participation by older people.

- Work with a range of organisations in the voluntary and private sector as part of the Department’s Public Health Responsibility Deal, to promote physical activity amongst adults and children.

In February 2014, the Government published “Moving More, Living More” (MMLM), a cross-Government campaign to deliver a physical activity legacy from the 2012 Olympic and Paralympic Games. As part of this, I chair a Ministerial Sub-Group of the Cabinet Committee for Olympic and Paralympic Legacy. The role of the Sub-Group is to take forward the commitments made in MMLM and ensure that relevant Government departments are making a contribution to the physical activity agenda. The Ministerial Sub-Group is supported by an officials’ group which meets monthly and reports to Ministers on progress.

In October 2014, Public Health England published, “Everybody active, every day” with full ministerial involvement. Building on ‘Moving More, Living More’, this framework aims to increase the levels of physical activity in local communities by identifying key areas where more action is needed. The Department is now working with a range of partners to take forward the recommendations of this report, as part of the MMLM programme of work.

Promoting and increasing levels of physical activity is a key priority for the Department. This is supported by a well-developed and wide-ranging programme of actions, including:

- The four UK Chief Medical Officers’ recommendations for physical activity published in 2011. These are the first United Kingdom-wide guidelines and are in line with international recommendations. For the first time, the guidelines have included a life course approach and guidelines for sedentary behaviour. I have asked Public Health England to develop a ‘5-a-day’ style message to ensure we improve the effectiveness of these guidelines in public messaging.

- Work with other Government departments to ensure all children and young people have opportunities to be physically active and enjoy sport so, particularly the least active and those not currently engaged with sport. Alongside this the Department is investing almost £222 million in programmes such as the PE and Sport Premium for Primary Schools, School Games, and Change4Life Sports Clubs to ensure all children and young people have opportunities to be physically active We are also funding Play England £1 million over a three year period to promote playing outdoors. The project is currently running a pilot in 10 deprived areas to help school children become more active and also reduce sedentary behaviour in adults.

- Investment of £1.2 million in five English cities to deliver a range of interventions to support residents to build walking into their day- to -day lives. Evidence shows that these programmes have been very successful at encouraging older people to become more active. In addition, the Department works closely with the Ramblers/McMillan Cancer Support to promote the nationwide Walking for Health Programme which has a wide participation by older people.

- Work with a range of organisations in the voluntary and private sector as part of the Department’s Public Health Responsibility Deal, to promote physical activity amongst adults and children.

In February 2014, the Government published “Moving More, Living More” (MMLM), a cross-Government campaign to deliver a physical activity legacy from the 2012 Olympic and Paralympic Games. As part of this, I chair a Ministerial Sub-Group of the Cabinet Committee for Olympic and Paralympic Legacy. The role of the Sub-Group is to take forward the commitments made in MMLM and ensure that relevant Government departments are making a contribution to the physical activity agenda. The Ministerial Sub-Group is supported by an officials’ group which meets monthly and reports to Ministers on progress.

In October 2014, Public Health England published, “Everybody active, every day” with full ministerial involvement. Building on ‘Moving More, Living More’, this framework aims to increase the levels of physical activity in local communities by identifying key areas where more action is needed. The Department is now working with a range of partners to take forward the recommendations of this report, as part of the MMLM programme of work.

Promoting and increasing levels of physical activity is a key priority for the Department. This is supported by a well-developed and wide-ranging programme of actions, including:

- The four UK Chief Medical Officers’ recommendations for physical activity published in 2011. These are the first United Kingdom-wide guidelines and are in line with international recommendations. For the first time, the guidelines have included a life course approach and guidelines for sedentary behaviour. I have asked Public Health England to develop a ‘5-a-day’ style message to ensure we improve the effectiveness of these guidelines in public messaging.

- Work with other Government departments to ensure all children and young people have opportunities to be physically active and enjoy sport so, particularly the least active and those not currently engaged with sport. Alongside this the Department is investing almost £222 million in programmes such as the PE and Sport Premium for Primary Schools, School Games, and Change4Life Sports Clubs to ensure all children and young people have opportunities to be physically active We are also funding Play England £1 million over a three year period to promote playing outdoors. The project is currently running a pilot in 10 deprived areas to help school children become more active and also reduce sedentary behaviour in adults.

- Investment of £1.2 million in five English cities to deliver a range of interventions to support residents to build walking into their day- to -day lives. Evidence shows that these programmes have been very successful at encouraging older people to become more active. In addition, the Department works closely with the Ramblers/McMillan Cancer Support to promote the nationwide Walking for Health Programme which has a wide participation by older people.

- Work with a range of organisations in the voluntary and private sector as part of the Department’s Public Health Responsibility Deal, to promote physical activity amongst adults and children.

In February 2014, the Government published “Moving More, Living More” (MMLM), a cross-Government campaign to deliver a physical activity legacy from the 2012 Olympic and Paralympic Games. As part of this, I chair a Ministerial Sub-Group of the Cabinet Committee for Olympic and Paralympic Legacy. The role of the Sub-Group is to take forward the commitments made in MMLM and ensure that relevant Government departments are making a contribution to the physical activity agenda. The Ministerial Sub-Group is supported by an officials’ group which meets monthly and reports to Ministers on progress.

In October 2014, Public Health England published, “Everybody active, every day” with full ministerial involvement. Building on ‘Moving More, Living More’, this framework aims to increase the levels of physical activity in local communities by identifying key areas where more action is needed. The Department is now working with a range of partners to take forward the recommendations of this report, as part of the MMLM programme of work.

Through our £1 billion youth and community sport strategy we are developing innovative solutions to engage girls and young women in sport and develop a sporting habit for life. For example, we have invested over £2 million in Bury for an initiative called ‘I Will if You Will’ which is about listening and giving women what they want. This programme has now been extended.

The 'This Girl Can' campaign has received an incredibly positive response, and has received close to 5 million views on youtube. We are encouraging NGBs, sports bodies, schools and community groups to register on the website (www.thisgirlcan.co.uk/register) and use the supporting materials provided to help with their own outreach to engage more women in sport and exercise.