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To ask the Secretary of State for Health and Social Care, pursuant to the Answer of 15 May 2025 to Question 51549 on Exercise: Older People, what steps he is taking to advertise the NHS 10 walking app.
To ask the Secretary of State for Health and Social Care, pursuant to the Answer of 15 May 2025 to Question 51549 on Exercise: Older People, what steps he is taking to advertise the NHS 10 walking app.
Paid for media plans are agreed annually with My Rt Hon. Friend, the Secretary of State for Health and Social Care and the Cabinet Office. Plans for the rest of the year are not yet agreed. Through the Department’s Campaign Resource Centre, promotional NHS Active 10 materials are made available year-round to support health professionals, local authorities, educators, and community organisations in promoting physical activity initiatives. The app, as well as a portfolio of digital behaviour change tools managed by the Department, are promoted through the NHS Better Health website and the associated digital prevention pathways.
To ask the Secretary of State for Health and Social Care, pursuant to the Answer of 15 May 2025 to Question 51549 on Exercise: Older People, what metrics her Department is using to measure the success of the NHS 10 walking app.
To ask the Secretary of State for Health and Social Care, pursuant to the Answer of 15 May 2025 to Question 51549 on Exercise: Older People, what metrics her Department is using to measure the success of the NHS 10 walking app.
The UK Chief Medical Officers’ (CMOs) physical activity guidelines recommend that adults accumulate at least 150 minutes of moderate intensity activity per week, such as brisk walking. The NHS Active 10 app records brisk walking minutes, supporting users to incorporate more moderate-intensity activity into their daily lives. The app rewards users for every 10-minute segment of moderate-intensity activity completed, providing motivation to increase and sustain higher activity levels over time. Metrics collected to monitor the impact of the app include downloads, daily and monthly active users, and summary data of active minutes. The app has been downloaded over 1.7 million times and supports over 95,000 monthly active users to get more active. A time series analysis conducted in 2024, pending publication, indicates that the average app user increases their daily brisk walking by nine minutes, immediately following download of the NHS Active 10 app.
To ask the Secretary of State for Health and Social Care, pursuant to the Answer of 15 May 2025 to Question 51549 on Exercise: Older People, what the cost to public purse was of producing the NHS 10 walking app.
To ask the Secretary of State for Health and Social Care, pursuant to the Answer of 15 May 2025 to Question 51549 on Exercise: Older People, what the cost to public purse was of producing the NHS 10 walking app.
The NHS Active 10 app was initially launched in February 2017 by Public Health England, in collaboration with the University of Sheffield. Initial development costs totalled £700,807.
I am very grateful to Mr Speaker for granting me this debate.
For many years, I have championed the issue of supporting as many people as possible to achieve a healthy weight, an important issue in health prevention which matters today more than it ever has. It is also so important...
I am very grateful to Mr Speaker for granting me this debate.
For many years, I have championed the issue of supporting as many people as possible to achieve a healthy weight, an important issue in health prevention which matters today more than it ever has. It is also so important...
I am not someone who has to get to the toilet early, but I congratulate the hon. Gentleman on securing the debate; I spoke to him beforehand.
I make a plug for children to take action early against physical and health conditions. In Northern Ireland, 20% of children are classed as...
I am not someone who has to get to the toilet early, but I congratulate the hon. Gentleman on securing the debate; I spoke to him beforehand.
I make a plug for children to take action early against physical and health conditions. In Northern Ireland, 20% of children are classed as...
The hon. Gentleman is absolutely right about the daily mile. I thank him for championing it in Northern Ireland. It will absolutely make a difference; I hope he will encourage all schools in Northern Ireland to take part.
How are we doing as a nation in achieving the necessary levels of...
The hon. Gentleman is absolutely right about the daily mile. I thank him for championing it in Northern Ireland. It will absolutely make a difference; I hope he will encourage all schools in Northern Ireland to take part.
How are we doing as a nation in achieving the necessary levels of...
I congratulate my hon. Friend the Member for South West Bedfordshire (Andrew Selous) on bringing forward today’s debate on this important topic. In his excellent speech, he has outlined the many benefits of physical activity, and I am grateful for his challenge on what more the Government need to do...
I congratulate my hon. Friend the Member for South West Bedfordshire (Andrew Selous) on bringing forward today’s debate on this important topic. In his excellent speech, he has outlined the many benefits of physical activity, and I am grateful for his challenge on what more the Government need to do...
Agreed to on question.
Agreed to on question.
Active travel means making journeys by physically active means, like walking or cycling. Given active travel is a devolved policy area, this briefing relates primarily to active travel policies in England.
Active travel means making journeys by physically active means, like walking or cycling. Given active travel is a devolved policy area, this briefing relates primarily to active travel policies in England.
I beg to move,
That this House has considered the economic value of outdoor recreation.
It is a pleasure to serve under your chairmanship, Mr Gray. I know that your interest in outdoor recreation extends to polar regions, and that if you were not in the Chair, you might be speaking in...
I beg to move,
That this House has considered the economic value of outdoor recreation.
It is a pleasure to serve under your chairmanship, Mr Gray. I know that your interest in outdoor recreation extends to polar regions, and that if you were not in the Chair, you might be speaking in...
I thank my hon. Friend for securing this important debate. Does he agree that, like other such clubs, Redditch Road and Path Cycling Club, one of the oldest in the country, provides great benefits for all sorts of people, but especially the youth of Redditch, such as through the Slipstreamers...
I thank my hon. Friend for securing this important debate. Does he agree that, like other such clubs, Redditch Road and Path Cycling Club, one of the oldest in the country, provides great benefits for all sorts of people, but especially the youth of Redditch, such as through the Slipstreamers...
Absolutely. Cyclists have been making great strides—[Laughter.] I am mixing my metaphors. They have been making great forward progress anyway in making the case for cycling. I think that this debate is helping to extend that to mountain biking, walking and all other pursuits, but yes, local groups are key.
Absolutely. Cyclists have been making great strides—[Laughter.] I am mixing my metaphors. They have been making great forward progress anyway in making the case for cycling. I think that this debate is helping to extend that to mountain biking, walking and all other pursuits, but yes, local groups are key.
I congratulate the hon. Gentleman on securing a debate on such an important issue. It is wonderful to see such a turnout and it is a pleasure to serve under your chairmanship, Mr Gray. My own constituency of Torfaen has wonderful opportunities for outdoor pursuits, including a world heritage site...
I congratulate the hon. Gentleman on securing a debate on such an important issue. It is wonderful to see such a turnout and it is a pleasure to serve under your chairmanship, Mr Gray. My own constituency of Torfaen has wonderful opportunities for outdoor pursuits, including a world heritage site...
Absolutely. I cannot stress enough how important that is. One issue that I will mention is the importance of engaging young people in this agenda. It is all too apparent that too many young people spend too much time indoors and are not as physically active as they should be,...
Absolutely. I cannot stress enough how important that is. One issue that I will mention is the importance of engaging young people in this agenda. It is all too apparent that too many young people spend too much time indoors and are not as physically active as they should be,...
I congratulate the hon. Gentleman on securing the debate. Does he agree that the Government could usefully consider reducing VAT on tourism? That has been allowed for since 2008 in the ECOFIN agreement, and many other countries have reduced the VAT to 5%, with very beneficial effects on the hospitality...
I congratulate the hon. Gentleman on securing the debate. Does he agree that the Government could usefully consider reducing VAT on tourism? That has been allowed for since 2008 in the ECOFIN agreement, and many other countries have reduced the VAT to 5%, with very beneficial effects on the hospitality...
That is a very interesting point. I will not stray too far into that territory, because it is probably best left to my right hon. Friend the Chancellor of the Exchequer—it is well above my pay grade—but the hon. Gentleman has made his point and I am sure that others...
That is a very interesting point. I will not stray too far into that territory, because it is probably best left to my right hon. Friend the Chancellor of the Exchequer—it is well above my pay grade—but the hon. Gentleman has made his point and I am sure that others...
I congratulate my hon. Friend on securing this very important debate. There is a lot of focus on spectator sports in this country, so I am glad he is mentioning participation and talking about outdoor recreation. I am thinking particularly of the benefits of cycling. He mentioned the potential for...
I congratulate my hon. Friend on securing this very important debate. There is a lot of focus on spectator sports in this country, so I am glad he is mentioning participation and talking about outdoor recreation. I am thinking particularly of the benefits of cycling. He mentioned the potential for...
I thank my hon. Friend for his intervention. Of course I support what he says. Cycling is key; it is central to the whole debate. In Macclesfield we have the Macclesfield Wheelers, and of course Team GB use the area of Cheshire and Dame Sarah Storey lives in the Macclesfield...
I thank my hon. Friend for his intervention. Of course I support what he says. Cycling is key; it is central to the whole debate. In Macclesfield we have the Macclesfield Wheelers, and of course Team GB use the area of Cheshire and Dame Sarah Storey lives in the Macclesfield...