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Dept of Health

Answer

Mr. Tyrie: To ask the Secretary of State for Health how much has been spent by his Department on departmental and agency logos and associated branding since 1 May 1997. [152656] Ms Stuart: Since 1 May 1997 £473,201 has been spent by the Department of Health on departmental and agency logos and associated branding. Further information is in the table. _________________________________________________________________________________________________. Departmental and agency logos Cost (£) Notes Department of Health 112,000 Including Social Services Inspectorate and National Health Service Executive (included stationery and publications design) Medicines Control Agency 0 Medical Devices Agency 0 NHS Purchasing and Supply Agency 0 NHS Estates 0 NHS Pensions Agency 0 Associated branding Our Healthier Nation 19,684 NHS 247,366 This logo was created before 1997. Since then the Department has spent £247,366 on developing the NHS Identity Guidelines to support the implementation of this logo across the NHS (when items are being replaced). This implementation creates savings for the NHS by taking away the need for all NHS organisations to have different logos and enabling bulk purchasing due to one standard style. Teenage Pregnancy Unit 250 British Healthcare 9,580 Quality Protects 4,310 Capitec 2,900 Part of NHS Estates NHS International 1,900 Part of NHS Estates NHS Estates Engineering and Science Services 800 NHS Direct 11,232 The original NHS Direct logo was developed as part of a campaign and not costed separately. It was later adopted more widely as the single logo for the national service and guidelines on its use were prepared. It was updated in 1999. The cost given relates to the guidelines and the 1999 revision. ProCure21 1,080 Part of NHS Estates Food Standards Agency 61,040 The FSA is a non-ministerial Government Department. It is accountable to Parliament through Health Ministers. It is thus not an agency of the Department. This figure covers expenditure prior to the establishment of the FSA on 1 April 2000 by its precursor, the MAFF/DH Joint Food Safety and Standards Group. Pathology Centres 1,059 Part of Medical Devices Agency _________________________________________________________________________________________________. The Department sometimes uses logos as part of advertising campaigns. These are part of the overall creative development and are not charged separately.

Secondary information

Type

Written question

Reference

152656; 364 c622-4W;364 c622-3W

Session

2000-01

Subjects

Costs Design Government departments Publicity Marketing Trade marks Department of Health Logos

Contains statistics

Yes

Link

View this Written question on www.publications.parliament.uk